How Brand Backend helped Harvest Today scale its advertising spend to tens of thousands a month with custom reporting

Data Sources Integrated

Infrastructure Implemented

Dashboards Launched

DASHBOARD

*The numbers shown in the dashboards above have been manipulated and do not reflect Harvest Today's true numbers.

projectKPI has been amazing to work with. They have been a crucial element in us growing our business quickly the last couple of years from a low 7-figure brand, to close to a 9-figure brand.

They have helped multiple teams at Harvest Today break down and visualize our data in an actionable format.

We literally look at the reports they made for us multiple times per day and they are fundamental to our decision making at this point. From ad spend to inventory decisions, we utilize the reports in so many areas of our business.

I highly recommend this team!

Rick Langile

Co-founder & CMO at Harvest Today

Introduction

Ogee is a fast-growing direct-to-consumer cosmetics brand based in the USA. Ogee approached projectBI in late 2021 with the goal of improving their business reporting.

Since then the projectBI team has worked with Ogee to build a number of custom business reports, and provide ongoing analytics services.

The Challenge

As Ogee scaled its online advertising spend it became increasingly tougher to track profitability.

The business wasn't sure if it could "put its foot on the gas" without being able to accurately track discounts, conversion rate, return on ad spend, and all the other inputs which make up contribution margin.

Ogee needed automated reporting which clearly showed the performance of its advertising costs in order to track its margins in near real-time.

The Solution

To solve this challenge for Ogee, the projectBI team developed a custom dashboard named The Flash Report.

The Flash Report included over 30 metrics calculated from 8 separate data sources. The data from these 8 sources was extracted via Fivetran.

The projectBI team then modelled the data based on Ogee's exact business needs. The final step in the process was to develop the report using Tableau, a best-in-class data visualization solution.

The Flash Report provided Ogee with the confidence to make big bets and significantly grow the business over the last 3 years working with the projectBI team.

See the dashboard
in action

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